課程信息

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完成時間大約為4 小時

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您將學到的內容有

  • Strengthen your business's brand, and set clear marketing goals and strategies.

  • Explore various digital marketing tools that you can use to reach your customer segments.

  • Refine your sales process, and measure sales success.

  • Identify appropriate metrics to measure brand, marketing and sales effectiveness.

您將獲得的技能

Market ResearchMarketing Strategy DevelopmentValue Proposition AnalysisBrand Identity and Management

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為4 小時

英語(English)

字幕:英語(English)

提供方

高盛 徽標

高盛

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 4 小時

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

完成時間為 4 小時
4 個視頻 (總計 13 分鐘), 23 個閱讀材料, 1 個測驗
4 個視頻
Welcome1分鐘
Identifying the right marketing tools for your business3分鐘
Introduction to the sales process3分鐘
Understanding the role of analytics packages4分鐘
23 個閱讀材料
Getting started10分鐘
Developing your marketing and sales for growth2分鐘
Marketing goals and objectives15分鐘
Identifying goals and strategic objectives for your business (Exercise 1)10分鐘
Branding10分鐘
Identifying a strong brand5分鐘
Reviewing your brand10分鐘
Product/service development5分鐘
Reach2分鐘
Planning effective marketing5分鐘
Reviewing digital marketing tools and best practice10分鐘
Selecting tools to help you achieve your objectives2分鐘
Sales2分鐘
Planning and analyzing sales using the Sales Funnel (Exercise 5)10分鐘
Strategic planning for your sales activities10分鐘
Using analytics in your marketing and sales2分鐘
Typical features of an analytics platform5分鐘
Evaluating your marketing and sales activities10分鐘
Selecting the right metrics for your growth opportunity5分鐘
Reviewing your Strategic Marketing and Sales Chart (Exercise 7)2分鐘
Recording your progress10分鐘
Congratulations10分鐘
Progressing to the next course in 10,000 Women2分鐘
1 個練習
End of course assessment

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • Goldman Sachs 10,000 Women is a collection of 10 courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. The courses are suitable for any entrepreneur looking to take their business to the next level.

  • No. Goldman Sachs 10,000 Women offers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all 10 courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.

  • There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)

  • The course is entirely free for all participants.

  • The course has been designed with approximately five hours of engagement. You can take as long as you need to complete the course without losing access.

  • If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.

  • By completing the course, you will gain skills and strategies for developing your business growth, focussed on refining your key business growth opportunity, essential for successful business growth. Once you complete the course, you will also receive additional learning materials to further support your business, including video, exercises and detailed guidance on related topics to further expand your skills and knowledge.

  • If you choose to complete all 10 courses, you will explore and develop all the key areas to promote and plan your business’s growth. You will also be able to fully develop your Business Growth Plan (BGP). Your BGP is a valuable output and provides a framework for your business opportunity. It encourages you to analyze yourself, your business and environment, and guides your business growth. You can develop your BGP by completing a series of exercises in the 10 courses of Goldman Sachs 10,000 Women.

    Eligible participants who complete all 10 courses will also be invited to join the Goldman Sachs 10,000 Women Alumni Community, offering a range of benefits to further your business growth including events, further training and fellowship opportunities. Visit the Goldman Sachs 10,000 Women site to find out more.

  • 此课程不提供大学学分,但部分大学可能会选择接受课程证书作为学分。查看您的合作院校,了解详情。Coursera 上的在线学位Mastertrack™ 证书提供获得大学学分的机会。

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