課程信息

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完成時間大約為4 小時
英語(English)
字幕:英語(English)

您將學到的內容有

  • Define and categorize your customers and their needs.

  • Compare your business to competitors to define your competitive advantage.

  • Express your Customer Value Proposition (CVP).

  • Develop a pricing strategy for your business.

您將獲得的技能

Customer Value Proposition (CVP) DevelopmentStrategic PricingCompetitive Advantage AnalysisCompetitive Analysis
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為4 小時
英語(English)
字幕:英語(English)

提供方

高盛 徽標

高盛

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 4 小時

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

完成時間為 4 小時
6 個視頻 (總計 18 分鐘), 19 個閱讀材料, 1 個測驗
6 個視頻
Welcome2分鐘
Customer segmentation3分鐘
Maximizing value in the Customer Buying Process3分鐘
Exploring competitive differentiation2分鐘
Introducing the Customer Value Proposition2分鐘
Selecting a pricing model4分鐘
19 個閱讀材料
Getting started10分鐘
Your future customers and markets10分鐘
The benefits of segmenting your customers5分鐘
Segmenting your target customers (Exercise 1)10分鐘
The Customer Buying Process10分鐘
Review your Customer Buying Process with your team (Exercise 3)10分鐘
Considering your competition2分鐘
Identifying your competitors (Exercise 4)20分鐘
Finding more information on your competitors10分鐘
Differentiating yourself from your competitors5分鐘
The Customer Value Proposition2分鐘
Understanding the difference between B2B and B2C CVPs5分鐘
Using your CVP to support your business 2分鐘
Your CVP and pricing strategy2分鐘
Exploring innovative pricing approaches5分鐘
Developing your pricing strategy20分鐘
Recording your progress10分鐘
Congratulations10分鐘
Progressing to the next course in 10,000 Women2分鐘
1 個練習
End of course assessment30分鐘

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常見問題

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • Goldman Sachs 10,000 Women is a collection of 10 courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. The courses are suitable for any entrepreneur looking to take their business to the next level.

  • There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)

  • No. Goldman Sachs 10,000 Women offers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all 10 courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.

  • The course is entirely free for all participants.

  • The course has been designed with approximately five hours of engagement. You can take as long as you need to complete the course without losing access.

  • If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.

  • By completing the course, you will gain skills and strategies for developing your business growth, focussed on refining your key business growth opportunity, essential for successful business growth. Once you complete the course, you will also receive additional learning materials to further support your business, including video, exercises and detailed guidance on related topics to further expand your skills and knowledge.

  • If you choose to complete all 10 courses, you will explore and develop all the key areas to promote and plan your business’s growth. You will also be able to fully develop your Business Growth Plan (BGP). Your BGP is a valuable output and provides a framework for your business opportunity. It encourages you to analyze yourself, your business and environment, and guides your business growth. You can develop your BGP by completing a series of exercises in the 10 courses of Goldman Sachs 10,000 Women.

    Eligible participants who complete all 10 courses will also be invited to join the Goldman Sachs 10,000 Women Alumni Community, offering a range of benefits to further your business growth including events, further training and fellowship opportunities. Visit the Goldman Sachs 10,000 Women site to find out more.

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