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Marketing Strategy 課程

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HEC Paris
Innovation Management and Entrepreneurship MasterTrack CertificateHEC Paris
Universidad de Palermo
Maestría en Dirección de Empresas (MBA)Universidad de Palermo
University of Illinois
Master of Business Administration (iMBA)University of Illinois
University of Illinois at Urbana-Champaign
Master of Science in AccountingUniversity of Illinois at Urbana-Champaign
HEC Paris
MSc in Innovation and EntrepreneurshipHEC Paris
Macquarie University
Global Master of Business Administration (MBA)Macquarie University
University of North Texas
Bachelor of Applied Arts and SciencesUniversity of North Texas
University of Illinois at Urbana-Champaign
Master of Science in ManagementUniversity of Illinois at Urbana-Champaign
Facebook
Facebook Social Media MarketingFacebook
HEC Paris
Innovation Management and Entrepreneurship MasterTrack CertificateHEC Paris
Universidad de Palermo
Maestría en Dirección de Empresas (MBA)Universidad de Palermo
University of Illinois
Master of Business Administration (iMBA)University of Illinois
University of Illinois at Urbana-Champaign
Master of Science in AccountingUniversity of Illinois at Urbana-Champaign
HEC Paris
MSc in Innovation and EntrepreneurshipHEC Paris
Macquarie University
Global Master of Business Administration (MBA)Macquarie University
University of North Texas
Bachelor of Applied Arts and SciencesUniversity of North Texas
University of Illinois at Urbana-Champaign
Master of Science in ManagementUniversity of Illinois at Urbana-Champaign
Facebook
Facebook Social Media MarketingFacebook
HEC Paris
Innovation Management and Entrepreneurship MasterTrack CertificateHEC Paris
Universidad de Palermo
Maestría en Dirección de Empresas (MBA)Universidad de Palermo

“marketing strategy”共返回 571 條結果

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    Marketing Strategy
    IE Business School
    專項課程
    評分為 4.5(滿分 5 星)。 4356 條評論
    4.5(4,356)
    100k 名學生
    Beginner LevelBeginner
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    Introduction to Marketing
    University of Pennsylvania
    課程
    評分為 4.8(滿分 5 星)。 10176 條評論
    4.8(10,176)
    260k 名學生
    Mixed LevelMixed
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    Brand Management: Aligning Business, Brand and Behaviour
    University of London
    課程
    評分為 4.9(滿分 5 星)。 3539 條評論
    4.9(3,539)
    140k 名學生
    Beginner LevelBeginner
  • Placeholder
    The Strategy of Content Marketing
    University of California, Davis
    課程
    評分為 4.5(滿分 5 星)。 2719 條評論
    4.5(2,719)
    190k 名學生
    Intermediate LevelIntermediate
  • Placeholder
    Branding: The Creative Journey
    IE Business School
    專項課程
    評分為 4.6(滿分 5 星)。 688 條評論
    4.6(688)
    51k 名學生
    Beginner LevelBeginner
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    Marketing Analytics
    University of Virginia
    課程
    評分為 4.7(滿分 5 星)。 5507 條評論
    4.7(5,507)
    250k 名學生
    Beginner LevelBeginner
  • Placeholder
    Successful Negotiation: Essential Strategies and Skills
    University of Michigan
    課程
    評分為 4.8(滿分 5 星)。 13234 條評論
    4.8(13,234)
    970k 名學生
    Mixed LevelMixed
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    Value Creation Through Innovation
    EIT Digital
    專項課程
    評分為 4.5(滿分 5 星)。 531 條評論
    4.5(531)
    44k 名學生
    Intermediate LevelIntermediate
  • Placeholder
    Brand Identity and Strategy
    IE Business School
    課程
    評分為 4.7(滿分 5 星)。 348 條評論
    4.7(348)
    27k 名學生
    Intermediate LevelIntermediate
  • Placeholder
    Create a Google Ads Search Campaign
    Coursera Project Network

    新

    指導項目
    評分為 4.7(滿分 5 星)。 62 條評論
    4.7(62)
    3.6k 名學生
    Beginner LevelBeginner
  • Placeholder
    Business Strategy
    University of Virginia
    專項課程
    評分為 4.7(滿分 5 星)。 2964 條評論
    4.7(2,964)
    120k 名學生
    Beginner LevelBeginner
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    Management of Fashion and Luxury Companies
    Università Bocconi
    課程
    評分為 4.7(滿分 5 星)。 4009 條評論
    4.7(4,009)
    150k 名學生
    Mixed LevelMixed
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    Positioning: What you need for a successful Marketing Strategy
    IE Business School
    課程
    評分為 4.5(滿分 5 星)。 733 條評論
    4.5(733)
    22k 名學生
    Beginner LevelBeginner
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    Viral Marketing and How to Craft Contagious Content
    University of Pennsylvania
    課程
    評分為 4.7(滿分 5 星)。 4147 條評論
    4.7(4,147)
    190k 名學生
    Mixed LevelMixed
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    Digital Media and Marketing Strategies
    University of Illinois at Urbana-Champaign
    課程
    評分為 4.5(滿分 5 星)。 2377 條評論
    4.5(2,377)
    95k 名學生
    Mixed LevelMixed
  • Placeholder
    Applying Data Analytics in Marketing
    University of Illinois at Urbana-Champaign
    課程
    評分為 4.5(滿分 5 星)。 96 條評論
    4.5(96)
    10k 名學生
    Intermediate LevelIntermediate
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    Marketing in a Digital World
    University of Illinois at Urbana-Champaign
    課程
    評分為 4.7(滿分 5 星)。 13690 條評論
    4.7(13,690)
    470k 名學生
    Beginner LevelBeginner
  • Placeholder
    Advertising and Society
    Duke University
    課程
    評分為 4.8(滿分 5 星)。 714 條評論
    4.8(714)
    21k 名學生
    Mixed LevelMixed
  • Placeholder
    Create a 1-Page Marketing Plan with Google Docs
    Coursera Project Network

    新

    指導項目
    Intermediate LevelIntermediate
  • Placeholder
    The Marketing Plan
    IE Business School
    課程
    評分為 4.6(滿分 5 星)。 331 條評論
    4.6(331)
    23k 名學生
    Mixed LevelMixed

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маркетинговая стратегия в digital среде (digital marketing strategy)

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總之,這是我們最受歡迎的 marketing strategy 門課程中的 10 門

  • Marketing Strategy: IE Business School
  • Introduction to Marketing: University of Pennsylvania
  • Brand Management: Aligning Business, Brand and Behaviour: University of London
  • The Strategy of Content Marketing: University of California, Davis
  • Branding: The Creative Journey: IE Business School
  • Marketing Analytics: University of Virginia
  • Successful Negotiation: Essential Strategies and Skills: University of Michigan
  • Value Creation Through Innovation: EIT Digital
  • Brand Identity and Strategy: IE Business School
  • Create a Google Ads Search Campaign: Coursera Project Network

您可以在 Marketing 中學到的技能

市場(經濟學) (28)
社交媒體 (15)
營銷戰略 (14)
分析 (13)
品牌 (13)
數字營銷 (13)
營銷分析 (11)
計劃 (11)
廣告 (9)
建模 (9)
社交媒體營銷 (9)
品牌管理 (7)

關於 Marketing Strategy 的常見問題

  • Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.

  • A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.

  • Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.

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學習 Marketing 包括各種在線 Marketing 課程。參加世界一流大學和講師提供的課程。這些課程包括記錄的自動評分作業和同學互評作業、視頻課程以及社區討論論壇。完成一門課程後,只需繳納少量費用即可獲得電子課程證書,您可與他人分享您的成就。

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