营销

营销课程介绍在整个消费者周期中影响消费者的战略。学生将学习基础知识,例如制定营销战略,塑造品牌,分配广告预算,以及使用数字化方式和社交媒体渠道来实现商业目标。

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22 個結果
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数字营销

数字营销

University of Illinois at Urbana-Champaign
專項課程
評分為 4.5(滿分 5 星)。
平面设计

平面设计

California Institute of the Arts
專項課程
評分為 4.7(滿分 5 星)。
Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

University of California, Davis
專項課程
評分為 4.7(滿分 5 星)。
Social Media Marketing

Social Media Marketing

Northwestern University
專項課程
評分為 4.7(滿分 5 星)。
Digital Advertising Strategy

Digital Advertising Strategy

University of Colorado Boulder
專項課程
評分為 4.4(滿分 5 星)。
营销组合实践

营销组合实践

IE Business School
專項課程
評分為 4.6(滿分 5 星)。
Pricing Strategy Optimization

Pricing Strategy Optimization

University of Virginia
專項課程
評分為 4.8(滿分 5 星)。
Branding: The Creative Journey

Branding: The Creative Journey

IE Business School
專項課程
評分為 4.5(滿分 5 星)。
Marketing Strategy

Marketing Strategy

IE Business School
專項課程
評分為 4.6(滿分 5 星)。
Content Strategy for Professionals

Content Strategy for Professionals

Northwestern University
專項課程
評分為 4.6(滿分 5 星)。
Market Research

Market Research

University of California, Davis
專項課程
評分為 4.5(滿分 5 星)。
社交媒体营销

社交媒体营销

Tecnológico de Monterrey
專項課程
評分為 4.5(滿分 5 星)。
Основы Digital Маркетинга

Основы Digital Маркетинга

National Research University Higher School of Economics
專項課程
評分為 4.6(滿分 5 星)。
Marketing Digital

Marketing Digital

Universidad Austral
專項課程
評分為 4.7(滿分 5 星)。
营销组合的实施

营销组合的实施

IE Business School
專項課程
評分為 4.8(滿分 5 星)。
Foundations of Marketing Analytics

Foundations of Marketing Analytics

Emory University
專項課程
評分為 4.3(滿分 5 星)。

    關於 营销 的常見問題

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.